The benefit of a brand is its promise - what it promises its audiences, its customers. But in non-profit organizations, the promise is the cause for which the organization was born. If the organization is born to take care of the cause, who takes care of its brand? Are we facing the Barber Paradox?
"Dad has dementia. What now?". You leave the hospital without enough advice to take the first steps. What should healthcare organizations do? How can patient organizations do even more? And what about companies - what can they do for their employees who are also informal caregivers?
Going further with the "S" in companies means, for example, recognizing that many of their employees are also informal caregivers and that ignoring this reality doesn't benefit them.
One of the myths surrounding organisational ethics is that people are either ethical or they're not, and that therefore there's not much that can be done about it. Is that so?
