The benefit of a brand is its promise - what it promises its audiences, its customers. But in non-profit organizations, the promise is the cause for which the organization was born. If the organization is born to take care of the cause, who takes care of its brand? Are we facing the Barber Paradox?
Professional management is a consequence of an appropriate governance model that is aligned with the purpose. That's why it's so important to reflect on the model and adjust it if necessary.
With four years of distance from the last edition, the new Satellite Account reports this time two years, 2019 and 2020. A positive evolution in number of organisations and in weight in GVA and paid employment. And with news, by incorporating an analysis of longevity!
Today there are growing expectations that impact assessment will become a widespread practice in social organisations. But why measure impact? To satisfy funders who demand it?
